“I feel like whatever problem they’re trying to solve, changing that isn’t necessarily going to solve it.” “I feel it has tremendous strength,” he said. Jon Bailey, founder of the San Diego marketing and branding agency i.d.e.a., said switching out the tagline would be a drastic step. Walcher Communications, a veteran public relations and marketing firm in San Diego. I’m not sure I’d recommend replacing it,” said Jean Walcher, president of J. That slogan evokes emotion more so than other slogans. Tinkering with a successful slogan is tricky, marketing experts said. *Marines have used more than one tagline at the same time. 1982 to 1987: If Everybody Could Get In The Marines, It Wouldn't Be The Marines.1977 to 1995: Maybe You Can Be One of Us.1970 to 1978: We Don't Promise You a Rose Garden.
1970 to 1987: The Marines/We're Looking for a Few Good Men.“We want it to be clearly focused on that fighting spirit of the Marines,” Caldwell said. In an era where everyone in uniform has been dubbed a “warrior,” the new Marine campaign is expected to focus more narrowly on the “fight” - fighting self-doubt to become a Marine, fighting the nation’s battles and fighting for what’s right back at home as a civilian. “As we look at the new materials that we have designed and are getting ready to produce, it’s not necessarily the best way to end those advertising products that have a different narrative,” he said. John Caldwell, spokesman for the Marine Corps Recruiting Command. “(We) examined the existing tagline and felt that it did an excellent job describing who we are, but it didn’t go further and state what it is that we do,” said Lt. Here’s the apparent problem with the longtime slogan: It doesn’t explain what the Marines actually do, which is fight. The service is putting together a new advertising campaign that could include a tagline to succeed the current one, which has been used on and off since 1976. Instead it is met with unwavering loyalty, etched into the hearts of every Marine with two words: Always Faithful.The Marine Corps may replace its iconic slogan “The Few. The Corps does not take this commitment lightly and the sacrifice never goes unrewarded. However, the pride of becoming an elite warrior and member of the Marine family is something unlike anything else in the world. Considerations must be taken into account: your recruit will have to make sacrifices, will be away from home, and after completing some of the most mentally and physically demanding training on earth, could see combat. As you prepare your son or daughter for the milestones ahead, consider your own transformation – from that of a loving mom or dad to an unbelievably proud Marine parent.īut this is not a decision for the faint of heart and should not be taken lightly. Becoming a Marine affects the entire family, and so it’s a decision the entire family should discuss. The Important Role of Families in this Decisionīefore the title of Marine can be earned, the decision has to be made – to commit to a calling that puts service ahead of self, purpose above pleasure, and honor over ego.
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